UX Crunch: Data-Driven Smart Experiences – A Roaring Success!

Written on 19 October 2018 by Sara Da Silva

An evening that is filled will knowledge sharing, high quality company and delectable pizza is an evening not to be missed.

I’d like to say a personal thank you, firstly, to everyone who attended our event. Thank you for your engagement and for sharing in our love of UX. Secondly, to our insightful and thought provoking speakers, Tom de Gay, Sean McSharry and T&T’s very own Martin Colebourne, for sharing your expert knowledge. Having received tremendous feedback, I am glad to call the evening a roaring success.

Over many drinks and after many more hellos, we were welcomed to the event by Tobias & Tobias’s Managing Director Ofer Deshe, the architect of the evening’s theme. Designing ‘data-driven smart experiences’ is a topic not often discussed within UX circles, so of course, it’s the topic we chose to tackle at T&T’s first UX event.

Our first speaker, Tom de Gay, the Head of Design at Quantemplate, kicked off the evening with his discussion on the transformation and visualisation of complex data in conjunction with UX. His fascinating take on machine learning and his insight into how Quantemplate are transforming the relationship between data and the insurance industry set a high bar for the following speakers.

Next up on the roster, Tobias and Tobias’s Lead UX Designer, Martin Colebourne, tackled the topic of Search Algorithms. In layman’s terms, Martin explained how ranking works; shared examples of how it can go hilariously wrong; and outlined how to make the most out of search algorithms and design the optimal search experience. Martin’s insightful and eloquently presented discussion on Search Ranking was a huge hit and we here at Tobias and Tobias are extremely proud of the high-level and intellectually stimulating work that Martin continues to head.

Following the first two talks, the mid-event break was filled with lively discussion over a tower of delicious pizza, and of course, more drinks, before returning to our seats for our final speaker.

Last to take the stage was Sean McSharry, UX Consultant and Lead UX Researcher for DXC Technology. Following brilliantly on after Martin’s discussion on Search, Sean’s insightful discussion focused on Big Scientific Data. In any STEM environment, and thusly-competitive environment, data is hugely valuable, ensuing in a complete lack of collaboration. As a result there are no standards for storing data, creating a nightmare for the people working in the industry to acquire that data in any meaningful way. Sean took us through a fascinating case study outlining the methods that he used to solve this type of complex problem, debating how UX can take a more holistic approach and map data journeys.

We ended the evening with a Q&A that, as most Q&A’s do, inspired a riveting debate between the speakers on the holistic nature of UX. Leaving the audience with new insights and the inspiration to continue the conversation further, we headed to The Eagle to resume networking.

The UX community, a community I have not long been part of, is a community that encourages passionate discussion and continued learning. If you weren’t lucky enough to attend our event last night, we shall be posting video highlights online very soon, so stay tuned!

If you want to be notified when the videos are up, or want to continue the discussions from last night, follow us on twitter: @Tobias_Tobias or contact us on: hello@tobiasandtobias.com.




About the Author

Sara Da Silva

Sara Da Silva

Digital Experience Analyst

Sara has a passion for exploring new UX paradigms, keeping up to date on technological advances, and is a firm believer in the power of a positive mentality.

Linkedin Profile

More from the blog