The future of insurance
Like other business sectors, the insurance world is entering a period of new and unprecedented change. Many insurance providers are expecting there to be new customer demands with the introduction of digital technology. With successful implementation, this will radically transform the market within the next few years.
Tobias & Tobias was invited to speak at the 2016 Insurance Times Innovation & Disruption conference. This event was designed for senior insurance professionals, providing them with a rich and active one day experience. Our aim was to give the attendees knowledge and practical skills within design thinking, along with exposing them to the significance of innovation and disruption and how important it will be for the future of insurance.
Upon arrival to the Crystal Exhibition Centre, one of the most sustainable buildings in the world in the beautiful Royal Victoria Docks, we were welcomed with professionalism and promptly shown to our workshop room. We set up our presentation, with the ever so helpful handyman provided and waited for our first round of Tobias and Tobias workshops.
Tobias and Tobias Workshop
Our workshop and tutorial were all about encompassing the framework of innovation whilst giving a hands-on experience of how to apply design thinking in the insurance world. We wanted to inspire those in attendance to start innovating as soon as they left the room. How did we plan to do this? By making them think differently about their approach to creating solutions and giving them practical advice for implementation.
Our CEO, Ofer Deshe, started the workshop off with a quirky story on how innovation could be approached, easing the attendees into the mind frame needed to think outside the box, something they would need when completing the innovation challenge of the day; designing a groundbreaking pizza experience that the city has never seen! Using pizza rather than an insurance brief allowed them to remove any barriers for imagination, whilst still using the same process that could be applied in an insurance situation. Of course, we couldn’t expect them to complete this challenge without learning the fundamentals of design thinking and why it is important to them. For each step of the design thinking process, we gave an explanation, example, and implementation. We began with ‘understand,’ this gave them a sense of how to approach the problem at hand and the techniques to use in gaining the necessary insights to produce innovative solutions. This was followed by interviews amongst pairs to uncover the needs of users for the challenge brief. This flowed through to defining the problem to bring clarity and focus on framing the solution. This was shown through a list of needs and insights discovered in the understand phase. Following on to ideation, each group had to conceptualise their ideas into feasible outcomes, through means of sketching and writing. In the real world, testing and refinement would come next, this wasn’t possible to carry out with the time given, so we spoke about examples and applications of both to give the attendees the knowledge necessary in completing those steps when they start to innovate outside the workshop. The session ended with each group pitching their final concept to the rest of the room and in front of the client, Zoltan the visionary CEO (aka Alberta Soranzo).
Lunch & Round 2
This concluded the first workshop of the day, the second, which followed the same format as the first but with different attendees, to be done after a lunch break. We went down to the ‘networking lounge’ where the vast number of insurance professionals were milling around and creating connections, all whilst lunching on some mini sandwiches, so naturally, we joined in. Some interesting conversations were had, with some potential future collaborations. It was then time for the second workshop. We went back to our room and began the tutorial once more. It was great to see that at the end of this workshop, there were no duplicate concepts, showing every group created a unique idea. We left feeling confident our message and knowledge was transferred successfully into their insurance minds.
It was then time to head back to the office, in style of course.