Transforming Customer Experiences

The relationship between people and technology has never been more important. We deliver innovative, people-centric solutions that transform the experience of your customers and partners.


  • Experience Strategy

    We help you establish a vision and roadmap for your digital future, one designed to create the most valuable relationships between your business, your people and your customers.

  • Research

    We build deep understanding of people, workflows and decision-making, using cognitive science, behavioural economics and ethnography to identify opportunities and risk.

  • User Experience Design

    We provide a blueprint for your future digital business and systems through detailed design of each interaction component, ensuring a human-centric, intuitive and contextually relevant experience.

  • Prototyping

    We rapidly turn aspirations and insights into working examples and proofs of concept.

  • Innovation Labs

    We blend cognitive science, behavioural modeling and creative problem-solving to define next generation technologies and services.

  • Data Visualisation

    We invest the time needed to understand complex datasets, allowing us to create beautiful data visualisations and information design that join the dots and support decision-making.


We work closely with many financial services businesses and have a deep understanding of the goals, information needs, behaviours and cognitive characteristics of their people.

Our experience in other sectors also plays a significant part in our success: the cross-pollination of ideas between sectors is a rich source of insight and innovation.

  • Deutsche Bank
  • Fidelity
  • HSBC
  • First Capital Connect
  • Barclays Wealth
  • RBS
  • Lloyds
  • skandia
  • Beatrice Tate
  • NHS
  • BBC
  • Invest In Africa


Tobias & Tobias Map

Laser House
132-140 Goswell Road
London EC1V 7DY

  • From Barbican

    Exit Barbican Station at Aldersgate Street (the only street exit) and turn left. Continue down this road and cross Clerkenwell Road (Aldersgate Street will change into Goswell Road). Our office, Laser House, is located about 200 meters along on your right hand side.

  • From Old Street

    Take exit 7 and proceed to walk in the same direction (West). You will reach Goswell Road in approximately 10 minutes. Turn right and Laser House will be 200 meters along on your right hand side.

  • From Farringdon

    Exit from the main entrance (at the South end of the platforms) and turn right. Turn right again on Farringdon Road, then make another right on Clerkenwell Road. Continue along Clerkenwell Road until you reach Goswell Road (approximately 1km). Turn left on Goswell Road and Laser House will be 200 metres along on your right hand side.

  • Barclays Cycle Hire

    The Sadlers Sports Centre docking station is directly across the street from our office on Goswell Road.

  • Bus Routes

    Buses 4 and 56 will drop you off in front of our office. If you are coming from Angel/Archway please alight at Peartree Street. If you are coming from Waterloo please alight at Goswell Road.